At Rustic Nutrition, our mission is to improve the lives of our customers by providing ethically produced food products that have simple, all-natural ingredients.

Rustic Nutrition was founded out of the need for a high-quality egg white protein powder sourced from humanely-raised US farms. The majority of the egg powder manufacturers use conventional eggs that are from caged hens. Hens raised in a caged environment have very little room to move and some are not even able to spread their wings. Although cage-free eggs do cost more than conventional eggs, we believe raising hens humanely is important for both the hens and the quality of the eggs.